Recently Facebook has started its new Video Streaming Services. It has also given a good challenge to other competitors such as Amazon, YouTube, and Netflix. And finally Facebook has also finally stepped into this video streaming game.
There is a very good news for the content creators of Social Media. This is great news especially for Youtubers because Facebook has launched Facebook Watch to compete with Youtube and other Video Streaming Services all over the world. Last month on 29th August this program was officially launched.
In this program too, content creators like Youtube can earn money from Facebook by publishing good content. Now Facebook will also provide you as much money as Youtube provides to its creators. For this publishers will have to monetize their contents. So let's know what is this Facebook Watch and what will the publishers have to do for it?
What is Facebook Watch (What is Facebook Watch)
As I have already told that Facebook Watch is a type of video streaming services which was first launched by Facebook in August 2017 in USA for only a few users.
Facebook Watch is a type of video monetization service specially designed for video content creators. Under this videos there are mini documentaries, live sporting events, streaming of live actions, news videos etc.
Earlier, the company had started this service only for some publishers, but due to its high popularity and demand, the company thought of launching it on a large scale and did so. With this, more and more creators can become a part of this service and they can get the right value for their hard work.
Features of Facebook Watch:
Since now Facebook Watch has started its services in almost all countries, so let's know what features this Facebook watch is going to provide:
Facebook Watch offers users personalized recommendations in its Discover tab, which will show recommendations according to their choice, some categories such as "Most Talked About," "What's Making People Laugh," and "Shows Your Friends Are". Watching” etc.
By subscribing to them, Facebook users will get a chance to connect instantly with their fellow fans through these show-linked Groups.
During the show, Facebook users will have access to features such as the live comment section, using which they can chat with other viewers and friends in real-time.
With this, users can see all the new videos in their news feed and they do not need to go anywhere else. This watch feed is completely personalized watch feed which can be changed as per your requirement.
This is a great way to stay connected with your creators and publishers. Because the videos of all your favorite creators will appear in the watchlist of the watch feed, which you can personalize accordingly.
You can also save the videos of your news feed which you do not want to watch instantly, to watch them later.
All these features show that Facebook has focused more on Social Viewing, which no other platform had done till date.
Has Facebook Watch Launched in India?
Friends, Facebook Watch has been Globally Launched, it has come in the news, but it cannot be directly accessed anywhere in India. We hope that the Facebook Video monetization program will be launched in India as soon as possible and we all can use this service.
For your information, Facebook has decided to launch it Globally and now it is already available in US, Ireland, Australia and New Zealand along with US. Also now in Argentina, Belgium, Bolivia, Chile, Colombia, Denmark, The Dominican Republic, Ecuador, El Salvador, France, Germany, Guatemala, Honduras, Mexico, Netherlands, Norway, Peru, Portugal, Spain, Sweden and Thailand became available.
Officials say that within the next few months, they are going to start this service in all other countries as well, in which India is one such country.
How much will be the Ad Revenue share of Facebook Watch?
Facebook Watch will also monetize content through ad breaks just like Youtube. Its content producing partners will get 55% of the ad break revenue, while Facebook will keep the remaining 45% of the revenue with itself.
What makes Facebook Watch different from other streaming services?
We all know that the space of streaming video is already crowded, so Facebook will have to adopt some way that will keep it apart from others. Here below, I will focus on some aspects which I think definitely separate Facebook Watch from others. So let's know about it again.
1. Original video content, these will be the same content which can be viewed only by visiting the new tab “watch”. It cannot be seen from anywhere else. This sets it apart from others.
2. Since it is monetized with ad breaks, Facebook Watch is completely free service. You will not have to pay any money to watch Contents (Videos). You can enjoy facebook watch only by login to your facebook account.
3. Lastly, another feature is that Facebook Watch is a hyper-personalized streaming platform and no streaming platform has ever done this before.
How will marketers benefit from Facebook Watch?
Everyone knows this thing that there are about 1.32 billion users in Facebook who check Facebook on a daily basis. For your information, let me tell you that in the last month itself, the number of their monthly active users has touched the milestone of 2 billion users.
And where such huge traffic has to come and go on a daily basis, there the marketers have to take interest. In such a situation, a new feature like Facebook Watch cannot be ignored. Facebook can also integrate these watch episodes with news feed, and from these news feed facebook can include many more features which if used properly then no one can stop marketers from being successful. .
Let us know about some ways in which it will be known that how Facebook Wacth can change the game of marketers.
1. Ad break ads can be very important for Facebook advertisers
As technology is progressing, more and more people are also turning towards these social media. In such a situation, it is a very common thing for ads to appear in them. If Facebook has included videos in the news feed, then it is not so easy to lose sight of such ads because video ads are more interesting than normal ads.
In slightly longer ads, there are more chances of being effective. With this, if social engagement functionality like reactions and sharing are added to it, then it will perform much better.
2. Facebook Watch provides a very powerful new channel for influencers and social creators
Facebook Watch is providing a great platform for all the influencers and social creators to move forward. In this, influencers can join whenever they want and can also leave whenever they want. This is very good for new budding artists, creators, influencers because here you will get many different types of viewers from whom you can know how their taste is and what you will have to work more on.
Facebook Watch will open up new viewing patterns for influencers that will be less search-oriented than YouTube. Users who watch you or any creators, or subscribe to them, then they can see all their new contents in their News Feed, for this they do not even need to go to their channels like in Youtube. This can give them a way to increase user engagement.
3. Facebook Live can now become more important for brands
Facebook Live, and other things like Instagram Live, are more popular among brands these days. This is because Facebook Live helps brands to become more humanized and helps to connect with their fans in real-time. These live shows and events are also going to have the same effect on Facebook Watch.
Gradually more and more brands will join and motivate influencers more to use live. Whereas Facebook Watch will also open its doors for more publishers. That's why it would be good for brands to focus more on live from now on.
With this, they can know what their fans like? Do they like structured videos more or something casual? How often do they like to watch these videos? It is often found that if a user likes a show, then the brands shown in it are also liked by them after watching it again and again.
This is a type of human psychology that these advertisers and market influencers use.
4. Facebook Watch is going to completely change the game for video content marketers ahead
Facebook has always been giving more importance to the community aspect of Facebook Watch. According to him, these are the videos that create spark in anything and help communities to connect with each other. Be it emotion, patriotism, or any topic of violence. These create many types of emotions in people which provoke them to share them.
The entire social media is based on sharing. And sharing can always happen only on a community. Because of this, Facebook Watch will likely see much higher sharing and social engagement than other platforms.
Where other platforms focus more on short videos, Facebook Watch will emphasize on all formats of videos. Apart from this, such contents which provide more value and are more attractive, so that the users are automatically drawn. Facebook Watch is going to focus more on real-time conversation.
Some important conditions for joining Facebook Watch
, The first condition is that it is mandatory for the length of the videos to be at least 3 Minutes or above.
2. The second condition is that at least 30 thousand people must have seen that video within 2 months. And there is also a rule in viewing that at least one user should see it for a minute or more.
3. The third condition is that there should be at least 10 thousand active followers in the Facebook page to participate in this Facebook watch.
4. The fourth condition is that the office of the creators should be in the country where Facebook Ad break facility is available.
5. Apart from this, creators should be actively present in Facebook for at least 90 days.
Some Advantages of Facebook Watch:
Know about some advantages of joining Facebook Watch Program
In this, the publisher can earn money by placing ads in its contents.
The reach of its users will increase to a great extent.
There is a very big platform to start new Content Creators.
More Brands will be able to know good creators and publishers, which is going to be very useful for both of them later.
Facebook users will also get to see good content videos in their news feed.
There will also be good competition between other competitors (Youtube, Instagram, Netflix).
Some Disadvantages of Facebook Watch
Know about some of the disadvantages of joining the Facebook Watch Program: -
Along with good content publishers, some useless creators will also come.
Creators will make more long videos only in the greed of money which may not be good to watch.
Creators will make videos not according to their own but keeping the brands in mind.
Facebook will now only become a money making source which is a bad thing for social networking.
How and where can you watch Facebook Watch?
To see Facebook Watch, you must have any Android, iOS, Windows phone. Or any device that supports these OS. If you want to see Watch in an iOS or Android device, then for this you have to hit the Watch icon which you can find in shortcuts bar or “More” bookmark.
You can also find this Watch tab on Apple TV, Samsung Smart TV, Amazon Fire TV, Android TV, Xbox One, and Oculus TV. You can watch it on any device.
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